Micropollutant treatment: Veolia accelerates its growth in this market with cutting-edge technologies

Estelle Brachlianoff water technologies

At its Deep Dive: New Solutions for Water event in Hungary on October 17, 2024, Veolia unveiled ambitious new targets for Water Technologies, thanks in particular to BeyondPFAS, the new integrated offering of PFAS management solutions. The move underscores the Group’s commitment to addressing global water challenges through innovative solutions.


New Water Technologies and New Solutions targets

As the world leader in water technologies, Veolia is continuing its unparalleled excellence in driving ecological transformation and shaping the solutions of the future in a context of growing and complex water needs for communities and industries. The Group announced ambitious new targets in water technology at its New Solutions for Water Deep Dive and also aims to generate €1 billion in revenue in the fight against micropollutants, including PFAS

Water technology, treating micropollutants

This objective is further supported by the launch of a new end-to-end offer, BeyondPFAS, to responsibly detect, treat and dispose of PFAS. The Group is building on its scientifically proven expertise to meet this challenge for its industrial and municipal customers around the world.

 The BeyondPFAS offer is a perfect illustration of Veolia's value creation model. It was made possible by our ability to combine all our expertise across the entire pollution treatment value chain

Estelle Brachlianoff, Veolia Chief Executive Officer

Estelle Brachlianoff, pfas offer

Key Water Technologies and New Solutions figures

€220 billion

estimated value of the current water treatment technologies market, steadily growing 2 to 3% per year

+50% by 2030

Veolia’s global water treatment technologies revenue growth target

7 billion m3

amount of wastewater treated by Veolia every year

Building on its existing range of solutions developed thanks to its innovation, global footprint, and local presence, Veolia intends to capitalize on the anticipated growth of the water technology sector, due to climate change adaptation, health and environmental concerns, and rising demand from certain industries like the pharmaceutical industry and tech. The market is currently valued at approximately €220 billion and is growing by 2 to 3% annually. As a global leader in the water treatment market, Veolia aims to grow its revenue in this sector three times faster than the market average.

Water treatment technology

A growth strategy fueled by five key water technology areas

As part of Veolia's GreenUp 24-27 strategic program, €2 billion in targeted investments are allocated to three growth boosters, one of which is water technologies and new solutions. Within this booster, Veolia is focusing its efforts on 5 priority offers to leverage its unique expertise and support its customers around the world. These solutions are designed to meet the surging demand for cleaner and more efficient water technologies, while also contributing to sustainable resource management.


1Per- and polyfluoroalkyl substances
2The United Nations World Water Development Report 2024: water for prosperity and peace; facts, figures and action examples